Our Why
Resilient Recovery
A Strategic Plan for Community Recovery
OUR HOME ON ALTADENA DR
My partner and I helplessly watched our home burn room by room and saw so much of our neighborhood and community burn to the ground in the Eaton Fire. We understand the immense challenges we homeowners face in rebuilding our lives, especially when being underinsured or uninsured. With access to a network of dedicated builders, manufacturers, and industry leaders, we are committed to making the rebuilding process as efficient and affordable as possible for those affected.
				
			
															OUR MISSION
Altadena’s future depends on decisive, immediate action.
THE UNDER-INSURED & 
UN-INSURED
				In Altadena, many homeowners who lost their homes in the recent wildfire are severely underinsured or completely uninsured. With construction costs far exceeding insurance payouts or available funds, rebuilding is out of reach for many families, leaving them with financial gaps.
Without intervention, entire neighborhoods could remain vacant as homeowners face impossible choices like depleting savings, taking on significant debt, or abandoning their properties. Immediate action is needed to prevent this crisis from worsening.
															For most L.A. fire victims, insurance won't pay enough to rebuild
Experts say homeowners in fire-prone areas are increasingly carrying policies that may not cover the full cost of rebuilding.
Destroyed Structures in Altadena
Total: 9,418
- 6,018 single family dwellings
 - 96 multi family dwellings
 - 5 mixed (residential/commercial)
 - 153 commercial
 - 3,146 other minor structures
 
Damaged Structures in Altadena
Total: 1,073
- 750 single family dwellings
 - 28 multi family dwellings
 - 2 mixed (residential/commercial)
 - 33 commercial
 - 260 other minor structures
 
															First, they lost their home insurance. Then, L.A. fires consumed their homes
															OUR SOLUTIONS
															Proven Leadership in Disaster Recovery
When it comes to rebuilding after disaster, experience, efficiency, and cost-effectiveness matter. Our team brings a proven track record in disaster recovery, including key roles in the Hurricane Sandy rebuilding efforts, where we successfully restored hundreds of homes under complex regulatory conditions.
															Bulk Purchasing, Better Results for Those Under-insured
															Strategic Recovery, Lasting Impact
															Custom Homes
															Catalog Homes
															Lending & Financial Aid
															Quality & Fire Prevention Strategy
Leadership
															Nitti Kaur
															Dianne Widowski
Dianne is a dedicated community developer with a deep understanding of everyday families and their needs. With a proven track record in developing high-quality, mixed-income housing, she takes a strategic yet hands-on approach to revitalization, ensuring that new developments remain accessible, functional, and aligned with the realities of the people who live there. She has successfully acquired and developed neighborhoods across the United States, playing a key role in large-scale projects that prioritize affordability and long-term sustainability. Her ability to navigate complex supply chains and understand community needs gives her a unique edge in designing housing solutions that truly serve everyday families. Through thoughtful planning and strong community engagement, she is committed to creating developments that uplift neighborhoods and provide lasting opportunities for the people who call them home.
Core Team
															J. Scott Scheel
															Daniel Dukeman
															Olesya Smith
															Demetre Booker Jr.
As Principal Partner of Elevate Commercial, Demetre Booker Jr. has led over $250 million in workforce housing and redevelopment projects. Raised in a working-class California family, he is committed to rebuilding communities with a focus on affordability, sustainability, and long-term resilience.